F8 is Facebook’s annual developer conference geared toward connecting engineers around the latest Facebook products. While the conference is live in California, the developer audience is global, and they needed a way to connect their local audience to the on-ground talks and demos while including their remote audience in the conference offerings.

We developed plug-and-play social media templates, ensuring that online interaction happened in real-time, and with extensive social-forward planning & shotlist creation, we formed a package that drove conversation pre-, during-, and post-event with in-feed & story teasers, media of event attendees and speakers, live activations, and recap reels and highlights that stoked community engagement.