Easing FOMO by bringing IRL events to global audiences

F8 is Facebook’s annual developer conference geared toward connecting engineers around the latest Facebook products. While the conference is live in California, the developer audience is global, and they needed a way to connect their local audience to the on-ground talks and demos while including their remote audience in the conference offerings.

We developed plug-and-play social media templates, ensuring that online interaction happened in real-time, and with extensive social-forward planning & shotlist creation, we formed a package that drove conversation pre-, during-, and post-event with in-feed & story teasers, media of event attendees and speakers, live activations, and recap reels and highlights that stoked community engagement.