Creative Direction Animation
Demystifying location technology for the everyday viewer
HERE is the world’s leading location platform, laying the foundation for digital maps, smart navigation systems, and tracking & positioning services. Their field is in constant motion, lending itself to change at every turn.
So how did we take this continuous flow of new, complex information and translate it into playful, informative, and clear digital content pieces for experts and novices alike? It began with an animated Star Wars X location tech video and grew into educational pieces, B2B offerings tutorials, survival guides for conference cities, and real-time event posting.
Our agency team remained ever-agile and ready to take on new information daily while putting our own twist on topics like trilateration, fleet management, and multi-modal transportation. And we banked on the idea that whether you’re an engineer, marketer, or simply a cartophile, you likely get a laugh out of a good “I’m on a boat” reference.
Storyboarding / Concept write-ups / Adobe After Effects animation / Adobe Premiere video editing