Shifting focus from lash to lash-wearer
i•ENVY is one of the most prolific eyelash brands in the U.S., producing tools, glues, curlers, and of course, false lashes. With an in-house team fully dedicated to developing their cosmetic portfolio, they were lacking consistent, branded, authentic interaction online.
We responded by taking to the studio to develop their digital identity and tone of voice, transforming their social channels and website into a sophisticated ecosystem ready to stun their most on-fleek lash enthusiasts. We provided a brand playbook, polished photography, playful animations, and editorial calendars that guided them to develop a community of devotees.