ARM
(my role)
CREATIVE DIRECTION
ART DIRECTION
ANIMATION
Revealing the human-side of processor IP
Arm designs & licenses Intellectual Property for microprocessing chips on which others can build and manufacture their tech. It lays the foundation for a wide range of devices — from your smartphone to a supercomputer, from the timer on your plant light to world-preserving eco-tech, and from video game consoles to life-saving medical accessories. You’re likely using an arm-powered device right now, and in fact, there are probably several Arm-based items in your current space.
While this Arm’s technology is highly pervasive, it’s relatively invisible and can be a difficult concept to understand. That’s where we came in. Our team worked with Arm architects, independent engineers, sports teams, and families to tell the life-impacting stories of Arm. We created videos, animations, supporting social media snippets, explainer videos, tutorials, you name it, to share the myriad of ways that Arm positively impacts our human experience.
One of the largest campaigns that we spearheaded for Arm is Made Possible. This initiative shares the stories of people who push the boundaries to create innovative work that changes our world. The technology in each Made Possible story is a result of Arm and partners to lay the foundation for these ideas.
To break down several facets of Arm, we created a series of explainer videos. Topics included smart lighting, cloud computing and computing on the Edge, software architectures, thought leadership in the World of 1 Trillion Devices, and many more. These shared the nitty-gritty details of the tech as well as high-level information fit for social feeds. We also created brand guidelines and styling for Arm’s team to use across social media to help them connect with B2B and other interested audiences.
Vector illustration / Adobe After Effects animation / storyboarding
TECHNIQUES
DISTRIBUTION
Social media, print
CLIENT
Arm
AGENCY