MEERS
LAKE
HONEY
(my role)
ART DIRECTION
BRANDING
PACKAGING DESIGN
Blending boutique branding with an essence of health and wellness
Meers Lake is a boutique branch of an apiary located in Central Arkansas. They needed a visual identity to reflect their novel offering that blended exceptional flavor, healthy, and wellness benefits into their craft line of essential oil-infused honey. I was engaged to establish a mood, branding, and packaging that reflected the uniqueness of nature and premium quality encapsulated in their product.
I tapped into one of the product’s foundational offerings – the synthesis of body and nature – and leaned on a harmonious fusion of earth-inspired colors and elegant typography to achieve this balance. The illustrations visualize the instinctive individuality of each batch of honey. On-shelf, this look & feel is meant to resonate with a buyer who is interested in redefining notions of this simple sweetener, shifting it into the realm of a holistic experience.
DISTRIBUTION
COLLABORATORS
CLIENT
Social media, local boutiques
